Website Cafe2u


First prototype mobile café vehicle launched in Australia on Sydney's northern beaches. It was with this first vehicle that the mobile café concept and potential profitability of this new style of business model were tested.


Cafe2U purchased by current owners, and strategy implemented to fully franchise the business. Process involved restructuring and repositioning the business for longevity including:

Design and feel of the brand itself
Development of the culture and core values of the brand
Defining the key products offered within the model
Development of the franchise documentation, operational manuals and territory modelling systems
Franchisee training modules
System food safe accreditations

Franchise model was complete and Cafe2U was relaunched in the Australian market with 12 franchisees, all of which were Sydney based.

Proof of concept commenced in Leeds in the UK with a view to expand the brand internationally.


Dedicated Franchisee Development Managers recruited to support the franchises ongoing.

Franchisee family grew to 50 in Australia and 6 in the UK.

Rated as one of Australia’s top 7 franchise systems by the Financial Review ‘Smart Investor’ based purely upon franchisee return on investment. This was a result of an independent rating of over 600 Australian franchise systems.

Listed in Australia’s Business Review Weekly (BRW) Fastest 100 franchise systems.


Milestone of 100 franchises worldwide reached.


Named Australia’s Best Value Franchise System by The Financial Review Smart Investor magazine.


Proof of concept launched into California, USA

In June  the Master Francshie for the USA was signed and by December,  2 US Area Representatives and 3 US Franchisees have been trained.

By end of 2011, there are 185 franchises worldwide.

For the second year in a row, Cafe2U Australia rates as number 15 on the BRW Fast Franchises survey  (number of outlets). This makes Cafe2U the fastest  growing coffee franchise in Australia

Cafe2U UK wins the Best Franchisor Category of the Express Newspapers Brand Builer Award

In July Cafe2U Germany commences its pilot study in Bonn, Germany.

In July Cafe2U New Zealand commences trading with its first Franchsie Partner in  Te Rapa, Hamilton.

In August Cafe2U International signs the Master Franchise agreement  for South Africa.

Franchise Profile